This lesson aims to provide computer engineering students with a comprehensive understanding of competitive advantage and market analysis in the context of technopreneurship. By the

Objective: To develop your innovative and entrepreneurial skills by brainstorming ideas for a technopreneurship project. Materials Needed: Whiteboard or chart paper, markers, sticky notes, and

Objective: To understand the importance of customer understanding and create effective marketing strategies that target your ideal customer. Materials: Instructions: Assessment: Resources: Example: Activity: Understanding

Understanding Your Customers Introduction: Understanding your customers is crucial for any business’s success. It allows you to identify their needs, pain points, and demographics. It

A value proposition is an important part of any business or marketing plan. It tells customers about a product or service’s unique benefits and value.

The entrepreneurial mindset refers to a set of attitudes, habits, and beliefs that are commonly held by successful entrepreneurs. Some of the key characteristics of

What is innovation? Under technopreneurship, innovation can be defined as creating and implementing new ideas or improving existing products, services, or processes in a way

What is Technopreneurship? Technopreneurship is a combination of technology, and entrepreneurship. It refers to the process of creating, developing, and bringing new technology-based products, services,